Xbox gives away a one-off alligator Series X with a Florida tease, never naming GTA 6

Xbox announced the Xbox Series X-BITE on November 3, 2026: a one-of-a-kind, working Xbox Series X built inside an alligator more than five feet long, to be won in a social media sweepstakes. The Xbox Wire post, by editor-in-chief Joe Skrebels, opens with the line "This November, Xbox is heading to Florida."

According to Xbox, the console shows through an illuminated Xbox Nexus logo in the creature's body, and a custom wireless controller with bite marks sits in its jaws. Creature specialists John Nolan Studio, whose credits include The Witcher and Jurassic World Dominion, built it. Xbox said no real alligators were harmed and that the piece is "Best as display only."

Xbox said the sweepstakes ran from 9 a.m. PT on November 3 to 11:59 p.m. PT on November 10, 2026, with no purchase necessary, for legal residents of the 50 US states and Washington, DC, aged 18 or over. To enter, people followed Xbox on X, Instagram or TikTok, reposted the sweepstakes post and added #XbiteSweepstakes, with a public account. A potential winner gets 48 hours to claim the prize.

Kotaku's Ethan Gach pointed out that the words Grand Theft Auto 6, Rockstar Games and Vice City appear nowhere in the post, and suggested the stunt was a workaround for Sony's GTA 6 marketing deal with Rockstar, whose terms Kotaku said it does not know. He also quoted Giant Bomb cofounder Jeff Gerstmann, who compared it to brands that have to say "The Big Game" around the Super Bowl.

That link to GTA 6 is Kotaku's reading. The Xbox post does not mention the game, Rockstar or Leonida, and does not explain the Florida line. We found no comment from Rockstar on the console.

GTA 6 is set for November 19, 2026 on PlayStation 5 and Xbox Series X|S.