Miami is being dressed as Vice City ahead of GTA 6, VGC reports

Video Games Chronicle reported on October 22, 2026 that GTA 6 promotion has been appearing across Miami in recent weeks. Most of the sightings come from social media users and fan accounts, and we have not found a Rockstar announcement covering them. Rockstar Games has not said what is official.

The biggest cluster is at the Kaseya Center, the Miami Heat’s arena. VGC says visitors spotted a Burger Shot and a Cluckin’ Bell food stand inside. The Burger Shot is reportedly a rebranded branch of the Skinny Louie’s burger chain, with staff in GTA 6-branded uniforms. The Heat announced "A Night in Vice City" for November 18, the night before launch, and our earlier story covers that game.

On Miami Beach, VGC says pink and blue Vice City umbrellas and loungers have appeared, and it embeds an October 17 post from Joel Franco saying GTA 6 marketing had started on the sands. VGC also reports a GTA 6 blimp, murals, Vice City branding on buses and taxis, and in-game advertising on digital displays, with spots for Weazel News, Chamber 106.6, Fruit, Coil, eCola, Y Hotel, Vault Nightclub and Big Chug. Cars with Vice City number plates were also spotted, including a Coquette with a Vice City wrap.

VGC adds that ads for Pißwasser and Patriot, the series’ fictional beers, have been spotted outside Miami bars. We have no word from Rockstar on whether any real products are planned.

What can be said with confidence is limited. The Heat event has been announced. The rest rests on photos and posts that VGC has gathered, not on a statement from Rockstar. Treat the full list as reported sightings until Rockstar or the city confirms them.

None of this changes the game itself. GTA 6 launches on November 19, 2026 on PlayStation 5 and Xbox Series X|S. The Heat game on November 18 is a marketing event, not a release date.