A "Welcome to Vice City" sign went up on Miami's Kaseya Center, GamesRadar+ reports

GamesRadar+ reported on September 22 that a large "Welcome to Vice City" sign was going up on top of the Kaseya Center in Miami, the home of the Miami Heat, with pieces airlifted onto the roof through the day. The outlet presented it as the start of Rockstar's real-life marketing stunts in Miami ahead of GTA 6.

According to GamesRadar+, social media filled up with photos and videos of the work, and fans gathered around live city cameras to watch it. The outlet called the sign big enough to make an impression even from a distance.

GamesRadar+ also cited the Miami Herald, which reported that Miami-Dade County would collect $975,000 from this sign alone. GamesRadar+ called it a $1 million billboard in its headline. It said the county was hosting the most "elaborate" GTA 6 displays, while Miami Beach and the city of Miami also had deals with Rockstar. It added that Rockstar's plan for the city had been approved by local officials despite protests from some police in the area.

Two things were unclear from the report. GamesRadar+ said it was hard to tell whether the sign was finished, because it was lying facing straight up. It suggested the sign might be meant for viewing from the air, or might be stood upright later and seen from the ground. How it would finally be displayed was not settled in what GamesRadar+ wrote.

GamesRadar+ also noted that Rockstar had said little about the game itself since its big Netflix debut, apart from warning modders off. GTA 6 was set to launch on November 19.