Miami-Dade's sheriff and a commissioner oppose a GTA 6 Vice City promotion, NBC 6 reports

Miami-Dade Sheriff Rosie Cordero-Stutz and County Commissioner Juan Carlos Bermudez came out against a proposed county promotion tied to GTA 6 on September 3, 2026, NBC 6 South Florida reported. In a joint statement, the two questioned whether the county should "promote a fictional depiction of Miami centered on crime, violence, and lawlessness."

NBC 6 reported that Rockstar Games reached out to the county about working together on the release, and that the county replied with ideas. Those included wrapping the Metromover in the Vice City logo, painting Vice City murals on prominent public buildings, and putting the logo on manhole covers. Bermudez also objected to what he called temporarily rebranding Miami International Airport as "Vice City Airport".

Cordero-Stutz said the series is "built around criminal activity" and that the county should think about the message it sends. Bermudez asked for transparency about any talks and for a look at the public costs and benefits, though he said the idea should not be considered at all.

County officials told NBC 6 they had talked with Rockstar, but said no deal had been formally agreed or approved. In a statement, a county official described a possible chance to bring in revenue and show Miami-Dade to a large audience.

Separately, NBC 6 reported that Chief Judge Ariana Fajardo of the Eleventh Judicial Circuit wrote to Mayor Daniella Levine Cava asking that county courthouses be excluded from any GTA promotion. NBC 6 did not report any response from Rockstar.

Since then, Miami Beach's commission voted 4-3 on September 10 to pursue a GTA 6 marketing deal, and on October 28 Miami-Dade announced a $3.9 million GTA 6 ad package.