Selfridges opens a GTA VI Vice City shop in London, with a real Grotti Cheetah listed at £1 million

A real-life Vice City has opened in central London. From Monday, November 9, Selfridges has run a Grand Theft Auto VI shop in its Corner Shop at 400 Oxford Street, and it stays until Saturday, November 28, according to Time Out. The game launches on November 19.

The most eye-catching piece is a car. Time Out describes "a fully functional reproduction of a Grotti Cheetah supercar" in the store, along with a backdrop nodding to Vice City's art deco buildings and a 10-foot Macca the Gator. Push Square also reported a large GTA 6 display in the flagship store.

Supercar Blondie quotes Selfridges' website as saying Rockstar worked with West Coast Customs on the car, which Selfridges calls a "customized retro sports car" in Vice City's pink and blue, available for £1 million through Selfridges Personal Shopping. West Coast Customs posted on X on November 9 that it had partnered with Rockstar on the Cheetah. Man of Many adds that the Cheetah is the only one of West Coast Customs' six GTA-inspired builds confirmed for sale, and that buyers have to enquire rather than check out online.

Reports differ on what the car is built from. Supercar Blondie says it is based on the Ferrari Testarossa, while Man of Many calls it Testarossa-inspired and says the donor car hasn't been confirmed. The Selfridges text Supercar Blondie quotes doesn't name one, and Rockstar hasn't either. The listing wording quoted here comes from Supercar Blondie's report of Selfridges' site, and Man of Many gives the same £1 million price.

The shop also sells merchandise. Time Out puts it at more than 50 exclusive items, from basketballs, beach towels and silk scarves to a dartboard set and a Burger Shot apron. It says no other bricks-and-mortar shop in the UK will stock The Goodtime State – Vice City Collection, the collector's box Rockstar's own store lists at $399.99, and that some of the range is also sold in Selfridges' Birmingham and Manchester stores and online.

On November 10, Selfridges' online collection page listed 60 items, with prices including a £12 Grotti keychain, a £125 Burger Shot leather bag and a £2,500 varsity jacket. Push Square reported the same jacket and bag prices on November 9. Prices and stock can change, so check Selfridges for the item you want.

Rockstar's Newswire had no post about the Selfridges shop by November 10, so what we know comes from Selfridges, West Coast Customs and press coverage rather than from Rockstar itself. The car's specifications haven't been confirmed, and there is no word yet on whether anyone has bought it.

For Rockstar's own store and the rest of the official range, see our guide to GTA 6 merch. Rockstar's Miami concert is covered in our Festival story.