Sony launches It Happens on PS5 ad and names GTA 6 among the games ahead; fans protest disc plans

Sony Interactive Entertainment launched a new It Happens on PS5 hero advert on August 17, 2026, and named Grand Theft Auto VI in the PlayStation Blog post announcing it. In that post, Isabelle Tomatis, vice president of global marketing, said the advert highlights what is on PS5 now and what is ahead in the coming months.

The post lists Marvel's Wolverine, 007 First Light and God of War Laufey as new stories, and points to the "highly anticipated release" of GTA VI among the adventures ahead. It says Wolverine launches on September 15. It describes the advert as a fast-paced run through bold moments, from Giannis Antetokounmpo's basketball skills to a jet ski chase, and says the campaign comes with creators, special installations and activations in several countries.

The blog post does not say what GTA 6 material, if any, is in the advert. TechRadar said the ad features GTA 6 but did not describe any new footage.

TechRadar reported on August 18 that the advert's comments filled with anger over Sony's plan, as the outlet put it, to end physical disc production in January 2028. It quotes a top comment reading "Discs used to happen on PS5" and says fans had brigaded the comments, as they had on other PlayStation videos. TechRadar also said Sony's chief financial officer, Lin Tao, had addressed the plan in Sony's earnings announcement, saying it was going ahead "cautiously", as IGN reported.

TechRadar also noted that GTA 6's physical edition will not carry the game on a disc. It will instead hold a digital code in the box, which the outlet says has added to the controversy. Wolverine and God of War Laufey will ship on discs at launch, according to TechRadar.

GTA 6 was due on November 19, 2026 on PS5 and Xbox Series X|S.