Rockstar has a team of pedestrian dialogue writers in LA for GTA 6, Rupert Humphries tells LOVE

Rockstar has a dedicated team of writers in Los Angeles for GTA 6's pedestrian dialogue, Rupert Humphries, the studio's senior vice president of narrative, told LOVE magazine in an interview LOVE published online on October 5, 2026.

The interviewer, Kacion Mayers, asked about the radio, the adverts and the overheard chatter of pedestrians, and how Rockstar writes that texture so a city sounds overheard rather than scripted. Humphries answered that Rockstar had brought together "an amazing team of writers and creatives" for the game and for all the "background noise" that brings its world to life.

"We have a specific team of pedestrian dialogue writers in LA and then a team of advertising and comedy writers across New York, LA, and London," he said. So the lines passers-by say on the street and the fake adverts and comedy heard around the world come from separate groups spread over three cities.

Humphries said the writers come from many backgrounds but share a sense of humour and want to have some fun with how ridiculous people, the media and advertising can be. He pushed back on the idea that this work is filler. "And none of us see it as background!" he said, adding that it is all part of the game's tapestry and of the feeling of living in its wild world.

The answer came in a long LOVE feature with several Rockstar staff, taken from the magazine's A/W 27 issue, which also covered research trips to Florida and the game's satire. Humphries did not say how many people are on these teams, and Rockstar has not said how many pedestrian lines GTA 6 contains. The game was due on November 19, 2026, on PS5 and Xbox Series X|S.