Guinness World Records Gamer's Edition 2027 lists a GTA 6 trailer as most viewed in 24 hours

TechRadar reported on September 11, 2026 that the Guinness World Records Gamer's Edition 2027 lists a Grand Theft Auto 6 trailer as the most-viewed video game trailer in 24 hours, with 475 million views in a single day.

The book's editor, Alice Bell, was quoted by TechRadar as saying the game "started breaking records before it came out." She said the first trailer still holds the record for views in its first 24 hours among game trailers. She added that, according to Rockstar, the second trailer for a time had the biggest video launch of anything, ever, before Spider-Man: Brand New Day beat it.

Bell said the 475 million figure counts views across all platforms, which she put at about 6 percent of the world's population. Her comments come to us through TechRadar, so we have not read the wording of the Guinness entry itself.

Bell also said more records could follow. In the comments TechRadar quoted, she said she expects player count and revenue records to be worth checking, and that the team will look at the number of developers who worked on the game, a record currently held by Red Dead Redemption 2. She said Guinness would be "keeping a close eye on launch and post-launch events," and called the release a global phenomenon "in a way that few things are these days."

She also guessed that the Netflix premiere of the Extended Look might have set viewing records there, while noting that Netflix keeps its figures close to its chest. That was her speculation, not a claim from Guinness or Netflix.

TechRadar noted the game launches on November 19, 2026 for PlayStation 5 and Xbox Series consoles. Its report did not mention any record attempt planned for launch day.